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HomeBOOKSThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly |
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 Interesting book, but I was expecting more on new marketing trends, social media and co. Dec 11, 2009
An interesting book, but I was expecting more on social media an other online marketing stuff, as the title suggests. This book focuses more on content, blog and new rules for PR. While I do agree that content is strategic, I do believe that there is more to web marketing.
I found the new PR techniques and the way to redefine the audience very interesting. Whether realistic and 100% implementable in the corporate world is another question, but it has the merit to make people think about what could be changed.
0 of 1 found the following review helpful:
 Over done Dec 07, 2009
Writer goes on and on about same thing, ok we get it enough already that print ads don't work any more as they used to. Not much new content here in this book. Get yourself another book and learn something new...
0 of 1 found the following review helpful:
the content OK, but delivery quality is BAD Nov 30, 2009
Hi,
Thanks for sending the book safely to my office in Indonesia.
However, so sad that I received the book in wet condition, even tough you sent using DHL courier.
I hope that this kind of accident in delivery will not be happened again in the future, not just for me but for others.
The content of the book is GOOD, but Delivery Process is BAD.
Regards, Irwanto
 Excellent book Nov 11, 2009
While this book is now brand new David Scott was so far ahead of the curve that it is still a very contemporary read. It covers the breadth of internet marketing with excellent introductions to virtually all of today's market channels. I highly recommend it.
David Scott Really Pissed Me Off Oct 30, 2009
Three years ago, when I came to the Pragmatic Marketing seminar that David Scott was holding for our company's marketing department, I didn't know that he was in the habit of making an example of "traditional" PR people like me. I turned 12 shades of red when he started to tell all my peers that everything I was doing was wrong.
But he was right. The more I listened, the more I knew I needed to change the way I was operating. After several David Scott seminars and reading The New Rules, I've added a number of new media skills to my portfolio and have seen the impressive results that can be obtained by working with social media and search-leveraged PR tactics.
David packs his best advice and consulting into this book. It's a must read for marketing professionals that want to be sure they are using the best possible marketing strategy and tactics for their companies and products.
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